With 8 years of hands-on experience in Graphic Design and 1 year experience in Web design, I have honed my skills in creating visually compelling and user-centric designs that drive brand awareness and engagement. Working within a marketing department, I’ve developed a keen understanding of how to align design strategies with broader marketing goals, ensuring that every project not only looks great but also resonates with the target audience and achieves measurable results.
I am currently based in Chicago and looking for work as a Graphic & Web designer within a marketing team where I know I will make an impact from day one.
My work reflects the past 8 years within various marketing departments for Saas companies in the Healthcare IT field. I have grown their print and digital collateral libraries as well as their branding from the ground up.
Experience
Activate Care
Graphic & Web Designer
May 2023- July 2024
• Enhanced website by adding persona-driven pages with unique, keyword-rich copy, modernized design while adhering to branding standards, and developed a modular layout library for streamlined future content updates.
• Designed 100+ page data reports by transforming raw data into visually engaging content that communicates key insights effectively.
• Provided a rebrand focused on inclusive design by updating to a more readable font, improving color contrast to meet WCAG standards, and modernizing the overall look and feel.
• Created performance based landing pages, banner ads, and emails to improve the number of leads.
Azalea Health Innovations
Senior Graphic Designer
June 2018- May 2023
• Lead efforts as well as designed themed monthly campaigns aimed to re-engage cold leads through a new & playful approach.
• Supported the sales team in creating sales materials, including trade show collateral that lead to 12 customers in 2022.
• Assisted in the front end design and visual upkeep of the partner API marketplace used to bridge the gap between our partners and customers.
• Created graphic design standards to improve brand consistency across entire company.
• Created extensive asset library from scratch aimed to convert leads.
• Oversaw and aided in complete website re-branding efforts.
Force Marketing
Graphic Designer
February 2016- 2018
• Created print materials for direct mail campaigns.
• Produced digital advertising for email, social media, and web banners.
• Maintained brand compliance for multiple car manufacturers.
• Ensured print materials met print requirements.
Education
Georgia State University,
Bachelor of Fine Arts in Graphic Design, 2011-2015